Data privacy refers to the privacy concerns that arise from how the information of data subjects from various sources, including personal connected devices, is collected, stored, combined, used, processed, shared, and disclosed across multiple platforms. More than 120 countries have laws laying down rules on the protection of personal data. As the number of privacy laws continues to multiply, there has been an increased consumer awareness on data privacy.
Various studies indicate that consumers worldwide are increasingly becoming concerned about why organizations collect their personal data, whether or not their personal data is shared with third parties, which parties have access to their personal data, their rights in connection to their personal data, and overall, how their personal data is handled.
Given the increasing rise of data privacy concerns, most privacy laws aim to protect the confidentiality and security of an individual’s personal data. Before we look into some of the significant modern privacy laws, it is important to understand what constitutes personal and sensitive personal data, the key data protection principles and how organizations should approach data privacy.